- Job Title: Brand Manager Credit Card Marketing HO
- Company: Kotak Mahindra Bank
- Location: Mumbai, Maharashtra
- Qualification: Master’s degree/M.B.A
- Experience: 3-5 Years
- Job Type: Full Time
About Kotak Mahindra Bank:
Kotak Mahindra Bank is considered one of India’s essential economic establishments, imparting a massive sort of banking merchandise and monetary offerings to agency and retail clients. Our core values revolve around spherical integrity, patron centricity, and innovation. We are dedicated to fostering a manner of existence of excellence, making sure of a diverse and inclusive work environment, and empowering our personnel to achieve their complete ability.
Job Overview:
Kotak Mahindra Bank is searching for a professional and dynamic Brand Manager Credit Card Marketing HO for our Credit Card Marketing department at the Head Office. The nice candidate might be chargeable for growing and implementing powerful logo techniques to beautify the visibility, belief, and adoption of Kotak Mahindra Bank’s credit score scorecard products. This role needs a strategic philosopher with a progressive mindset, able to ride emblem tasks that align with our commercial organization’s dreams and resonate with our target audience.
Key Responsibilities of Brand Manager Credit Card Marketing HO:
1. Brand Strategy Development:
- Formulate and execute complete emblem strategies for Kotak Mahindra’s credit score scorecard products.
- Conduct marketplace studies to understand customer insights, aggressive panorama, and marketplace possibilities.
- Collaborate with move-beneficial teams to ensure alignment of emblem techniques with business organization dreams.
2. Marketing Campaigns:
- Plan, increase, and oversee the execution of multi-channel advertising campaigns, which include digital, print, and outside advertising.
- Manage the revolutionary development technique, working with internal groups and outside agencies to offer compelling advertising and marketing materials.
- Monitor and look at the advertising marketing campaign’s normal performance, adjusting techniques as had to optimize effects.
3. Brand Positioning and Messaging:
- Define and preserve regular emblem positioning, messaging, and tone of voice for credit score rating card merchandise.
- Ensure that each advertising communications are aligned with the logo’s identity and values.
- Develop and keep brand guidelines to ensure uniformity for the duration of all advertising channels and touchpoints.
4. Customer Experience and Engagement:
- Enhance purchaser engagement through customized and targeted marketing and marketing initiatives.
- Utilize client data and analytics to force segmentation and tailor advertising efforts to high-quality customer segments.
- Implement loyalty applications and retention strategies to grow patron lifetime prices.
5. Collaboration and Stakeholder Management:
- Work carefully with product manipulation, profits, customer service, and other key stakeholders to make certain cohesive emblem messaging and powerful product launches.
- Foster robust relationships with outside companions, along with advertising groups, media stores, and organization influencers.
6. Budget Management:
- Develop and control the advertising charge variety for credit score scorecard products, making sure powerful allocation of assets.
- Track and document charge range typical overall performance, supplying insights and pointers for price optimization.
7. Performance Measurement and Reporting:
- Establish key overall performance signs (KPIs) to diploma the fulfillment of emblem initiatives.
- Prepare everyday reports on logo usual performance, providing actionable insights and suggestions to senior control.
- Stay up to date with industry tendencies, emerging technology, and first-rate practices to continuously enhance logo strategies.
Qualifications and Skills, Experience:
- Bachelor’s degree in Marketing, Business Administration, or a related concern (Master’s degree favored).
- Proven experience (5+ years) in emblem control, ideally within the monetary services industry.
- Strong understanding of credit score rating card products, purchaser conduct, and marketplace dynamics.
- Demonstrated ability to expand and execute hit marketing and marketing campaigns throughout a couple of channels.
- Excellent analytical competencies, with the capability to interpret facts and translate them into actionable strategies.
- Strong mission manipulates talents, with the potential to control a couple of responsibilities simultaneously.
- Exceptional conversation and interpersonal skills, with the capacity to influence and collaborate with move-practical groups.
- Proficiency in marketing and advertising automation tools, CRM systems, and digital marketing and advertising structures.
Why Join Kotak Mahindra Bank?
Opportunity to paint with a major monetary group with a strong brand reputation.
Collaborative and inclusive work surroundings that value innovation and creativity.
Career growth and improvement opportunities internal a dynamic and fast-paced employer.
Competitive repayment and blessings package.
Application Process:
Interested candidates are invited to publish their resume together with a cowl letter detailing their relevant revel in and explaining why they’re the ideal candidate for this position. Please ship your application to [email address] with the state of affairs line “Application for Brand Manager – Credit Card Marketing.”
Kotak Mahindra Bank is a same-opportunity company. We rejoice in variety and are devoted to growing inclusive surroundings for all employees.
Join us and make a difference inside the global economic offerings!
This task description is designed to provide a whole assessment of the position and isn’t an exhaustive list of all duties and qualifications required. The employer reserves the right to adjust task responsibilities and qualifications as crucial.
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