Job Role: Category Analyst
Salary: $62,500 is the 25th percentile.
Company: The Hershey Company
Location: 400-5750 Explorer Dr, Mississauga, ON
Qualifications: Bachelor’s
Experience: 2-5 years
ABOUT THE HERSHEY COMPANY
The Hershey Company, based in 1894 by way of Milton S. Hershey, is definitely one of the most critical chocolate producers in the world. Headquartered in Hershey, Pennsylvania, it’s far famed for its huge variety of chocolate and confectionery merchandise. The enterprise’s iconic manufacturers encompass Hershey’s Chocolate Bars, Reese’s Peanut Butter Cups, Hershey’s Kisses, and Kit Kat, among others.
Apart from its chocolate products, Hershey moreover produces liquids, baking substances, and snacks. The organization operates globally with merchandise to be had in over ninety nations, using masses of human beings globally.
Hershey is devoted to sustainable and ethical practices, focusing on responsible sourcing of cocoa and assisting cocoa-growing groups through severa tasks. It also emphasizes environmental sustainability and network development within the areas where it operates.
Job Description
As a Category Analyst, you play a pivotal function within the strategic increase and operational performance of the agency by using studying market trends, consumer behavior, and competitor sports within unique product classes. Your insights at once affect choice-making approaches, helping to optimize assortment-making plans, pricing strategies, and promotional sports. You will collaborate intently with cross-useful teams together with advertising, sales, and supply chains to drive commercial enterprise goals and enhance purchaser pleasure.
Responsibilities of Category Analyst:
Data Analysis and Insights Generation:
- Utilize diverse facts assets to analyze class overall performance, income developments, and consumer choices.
- Develop actionable insights and recommendations based on records analysis to power class increase.
- Monitor and record key performance signs (KPIs) along with sales extent, market proportion, and profitability.
Assortment Planning:
- Collaborate with vending teams to optimize product collection based totally on patron demand and market trends.
- Conduct SKU clarification and identify opportunities for brand-new product introductions or discontinuations.
Pricing and Promotions:
- Analyze pricing techniques of competitors and endorse pricing adjustments to maximize profitability.
- Evaluate promotional effectiveness and ROI, providing insights to enhance future promotional activities.
Market and Competitor Analysis:
- Conduct normal aggressive analysis to apprehend market dynamics, pricing traits, and promotional techniques.
- Identify aggressive threats and opportunities to inform strategic decisions.
Cross-practical Collaboration:
- Work carefully with advertising groups to broaden category-precise marketing plans and campaigns.
- Collaborate with sales groups to optimize distribution channels and decorate sales performance.
Forecasting and Demand Planning:
- Support calls for forecasting strategies to make certain most advantageous stock tiers and limit stockouts.
- Provide insights into seasonal trends, promotional impacts, and marketplace dynamics to enhance the accuracy of forecasts. (Category Analyst)
Reporting and Presentations:
- Prepare and supply every day reports and displays to stakeholders, summarizing class performance and actionable insights.
- Communicate findings efficiently to pressure alignment and choice-making across the agency.
- Prepare and supply every day reports and displays to stakeholders, summarizing class performance and actionable insights.
Qualifications of Category Analyst:
Educational Background:
- Bachelor’s degree in Business Administration, Marketing, Economics, or related area. A Master’s degree is a plus.
Analytical Skills:
- Proficiency in information evaluation gear and strategies (e.g., Excel, SQL, statistical software program).
- Ability to interpret complex facts and units and generate meaningful insights.
Industry Knowledge:
- Understanding of retail industry dynamics, class management ideas, and patron behavior.
Communication Skills:
- Strong verbal and written verbal exchange skills with the capability to give findings certainly and persuasively.
Collaboration and Teamwork:
- Experience working in pass-purposeful groups and collaborating correctly with diverse stakeholders.
Problem-fixing Orientation:
- Proven potential to become aware of troubles, examine root reasons and increase answers. (Category Analyst)
Attention to Detail:
- Meticulous method to data accuracy and document practice.
Adaptability:
- Ability to thrive in a quick-paced environment and manipulate multiple priorities efficaciously.
Strategic Thinking:
- Capacity to think strategically and contribute to lengthy-time period business planning.
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