- Job Title: Customer Data Platform Lead
- Salary: Not Disclosed
- Location: Toronto, ON
- Company: Cognizant
- Qualification: Bachelor’s Degree
- Experience: 2-3 years
- Job Type: Full-time
ABOUT COGNIZANT
Cognizant Canada is a leading global technology offering and consulting employer that helps organizations rework through innovative answers in the digital, era, consulting, and operations. As part of Cognizant’s worldwide network, Cognizant Canada specializes in permitting clients throughout numerous industries to gain digital transformation, enhance efficiency, and supply outstanding client studies. With a strong presence in Canada, Cognizant offers an extensive variety of offerings, which include IT consulting, software development, cloud offerings, facts analytics, and synthetic intelligence answers.
Cognizant is recognized for its deep industry know-how, professional team of workers, and dedication to driving consumer success. The enterprise fosters a tradition of innovation, inclusion, and continuous gaining of knowledge, making sure that its Canadian teams live ahead of the rapidly evolving technology landscape. Through collaboration with agencies, Cognizant allows corporations to boost up increase, and keep a competitive aspect in today’s fast-paced digital economy.
Job Overview:
The Customer Data Platform Lead (CDP) Lead is accountable for overseeing the control and optimization of consumer data throughout the employer. This position involves main pass-purposeful teams to combine, analyze, and set off customer records for personalized advertising and marketing techniques. The CDP Lead ensures compliance with facts privacy guidelines and works closely with stakeholders to force facts-pushed decisions. The role requires robust technical information in statistics control, analytics, and advertising and marketing technology, along with management skills to manual teams in leveraging statistics for superior client stories and business boom.
Customer Data Platform (CDP) Lead: Job Requirements and Skills
A Customer Data Platform (CDP) Lead plays an essential position in coping with, optimizing, and leveraging purchaser information to pressure enterprise insights and enhance customer enjoy techniques. This position requires a blend of technical knowledge, management competencies, and strategic wondering. Here are the vital activity requirements and talents for this function:
Job Requirements:
Education & Experience:
- A bachelor’s diploma in Computer Science, Information Technology, Marketing, Data Science, or a related discipline. A grasp’s diploma or MBA is a plus.
- Extensive experience (usually 5+ years) in data management, client analytics, or advertising era, ideally with 2-3 years in a leadership function.
- Hands-on enjoy with CDP systems inclusive of Salesforce, Adobe Experience Platform, or other related equipment.
Technical Expertise:
- Proficiency in facts integration, segmentation, and activation procedures.
- Strong knowledge of data privacy laws (GDPR, CCPA) and compliance, making sure purchaser records are managed responsibly.
- Familiarity with programming languages including SQL, Python, or R for information analysis and automation.
- Experience working with APIs, information pipelines, and integration between unique marketing technology and CRM systems.
Leadership & Project Management:
- Demonstrated capability to steer past practical groups, including facts scientists, engineers, and entrepreneurs.
- Strong assignment control abilties, with a track file of dealing with a couple of complicated projects simultaneously.
- Ability to talk effectively with both technical and non-technical stakeholders to ensure alignment on dreams and methods.
Customer-Centric Strategy:
- Expertise in developing consumer records techniques to decorate personalization, purchaser segmentation, and concentration
- Ability to lay and put in force facts-pushed marketing campaigns and optimize patron trips based on insights.
- Experience operating with consumer-facing teams to ensure statistics insights translate into actionable commercial enterprise strategies.
Key Skills:
- Data Management & Analytics: Proficient in managing big datasets, appearing superior in analytics, and visualizing statistics for actionable insights.
- Marketing Technology: Knowledge of marketing automation, CRM structures, and integration with the CDP.
- Leadership & Team Collaboration: Strong group-building talents, with the potential to mentor and encourage staff.
- Communication Skills: Effective at conveying technical information insights to non-technical stakeholders.
- Problem Solving: Ability to perceive challenges and broaden innovative, scalable solutions.
In this position, the CDP Lead will bridge the distance between marketing, generation, and statistics technology, ensuring that patron records are correctly utilized to power enterprise increase.
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