- Role: Digital Marketing Consultant
- Location: Mumbai, Maharashtra
- Company: Paytm
- Qualifications: Bachelor’s degree
- Experience: 5 Years
- Job Type: Full Time
About Paytm:
Paytm is honestly one of India’s biggest and most well-known economic technology organizations, renowned for revolutionizing the virtual price panorama. Our venture is to supply loads and plenty of customers into the virtual monetary system by imparting a sizable type of fee services, banking solutions, and e-alternate structures. As we keep increasing and innovating, we’re seeking out an expert and professional Digital Marketing Consultant to sign up for our dynamic group.
Job Description:
We are looking for a skilled and pushed Digital Marketing Consultant to increase and execute virtual advertising and marketing techniques on the way to decorate our online presence, pressure customer engagement, and beautify our income. The ideal candidate can also have a deep knowledge of the digital landscape, a passion for innovation, and a tested song document in handling successful advertising and advertising campaigns. This function calls for a mixture of creativity, analytical questioning, and technical statistics.
Digital Marketing Consultant Responsibilities:
1.Strategy Development:
- Develop comprehensive virtual advertising and marketing strategies aligned with Paytm’s business enterprise desires.
- Conduct market studies and competitive evaluation to turn out to be aware of possibilities for increase.
- Create and manipulate digital advertising budgets.
2.Campaign Management:
- Plan, execute, and optimize multi-channel digital marketing campaigns at some stage in several systems in conjunction with Google Ads, Facebook, Instagram, LinkedIn, and more.
- Utilize are trying to find engine marketing and advertising, SEM, PPC, content material fabric marketing, email advertising, and social media to boost brand interest and generate leads.
- Monitor and check campaign performance, providing ordinary critiques and actionable insights to beautify effectiveness.
3.Content Creation:
- Collaborate with the content material organization to extend attractive and relevant content cloth for several virtual structures.
- Ensure content material is optimized for engines like google like google and Yahoo and aligned with the logo’s voice and messaging.
- Oversee the manufacturing of exquisite visible and written content material cloth fabric, which incorporates blog posts, motion images, infographics, and additions.
3.Analytics and Reporting:
- Use net analytics tools (e.g., Google Analytics, HubSpot) to tune and file on key simple overall performance signs and symptoms and signs and symptoms (KPIs) and float lower back on investment (ROI).
- Conduct A/B attempting to optimize campaigns and find out the simplest strategies.
- Provide specific assessment and insights to stakeholders, highlighting successes and areas for improvement.
4.Customer Engagement:
- Develop strategies to decorate consumer experience and engagement through customized advertising and marketing efforts.
- Utilize CRM tools to segment audiences and create centered advertising campaigns.
- Implement and control loyalty packages and special duties to maintain and increase the consumer base.
5.Collaboration:
- Work carefully with skip-practical businesses, together with product development, sales, and customer support, to ensure marketing efforts are aligned with industrial organization desires.
- Liaise with outside businesses and businesses to execute marketing and advertising campaigns and tasks.
6.Innovation and Trends:
- Stay up to date with modern-day digital advertising and marketing traits, technology, and excellent practices.
- Experiment with new equipment and strategies to strain innovation in the advertising and marketing organization.
- Continuously seeking out opportunities to beautify techniques and beautify the effectiveness of digital marketing and advertising tasks.
Qualifications, Skills, Experience:
- Bachelor’s degree in Marketing, Business, Communications, or an associated difficulty. A Master’s diploma is a plus.
- Minimum of 5 years of experience in digital advertising and marketing and marketing, ideally within the fintech or e-trade enterprise.
- Proven track document of coping with successful virtual advertising and marketing and advertising and marketing campaigns and wearing out enterprise commercial enterprise desires.
- Strong records of seek engine marketing and advertising, SEM, PPC, social media marketing and advertising, e-mail advertising and marketing and advertising and marketing, and content material fabric marketing and advertising.
- Proficiency in internet analytics gadgets (e.g., Google Analytics, HubSpot) and advertising and advertising and advertising automation systems.
- Excellent communique, analytical, and task manipulation abilities.
- Creative fact seeker with a records-driven mindset and the ability to comply with a quick-paced environment.
Why Join Paytm?
- Innovative Environment: Be a part of an agency that is at the forefront of the virtual revolution in India.
- Career Growth: Opportunities for non-forestall analyzing and expert improvement.
- Impact: Make a tangible effect on masses of hundreds of customers by contributing to transformative digital services and products.
- Collaborative Culture: Work with a set of passionate and talented mothers and fathers who are probably dedicated to excellence.
- Competitive Compensation: Enjoy an aggressive sales and benefits package deal deal deal.
How to Apply:
Interested applicants are invited to location up their resume, cover letter, and portfolio to [Insert Application Email/Link]. Please encompass “Digital Marketing Consultant Application” within the scenario line.
Join us at Paytm and help form the destiny of virtual payments and monetary technology in India!
Paytm is an equal possibility employer employer. We have a tremendous time variety and are committed to growing an inclusive environment for all personnel.
Apply Now
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