- Job Title: Manager Product Marketing
- Salary: Not Disclosed
- Location: 250 Yonge St Suite 2400, Toronto, ON M5B 2L7
- Company: Mastercard
- Qualifications: Bachelor’s Diploma
- Experience: 3-5 Years
- Job Type: Full-time
ABOUT MASTERCARD
Mastercard Canada is a prime technology corporation inside the worldwide payments business enterprise, presenting present-day solutions that allow agencies and consumers to make stable, seamless transactions. Operating in Canada for over 30 years, Mastercard is devoted to growing inclusive, sustainable financial growth via connecting people, organizations, and economic establishments. The enterprise gives a big form of charge merchandise, along with credit score, debit, pay-as-you-go cards, and digital charge solutions, along with present-day technology like contactless payments, artificial intelligence, and blockchain.
Mastercard is devoted to assisting Canadian corporations through diverse tasks geared in the direction of improving economic literacy, fostering entrepreneurship, and promoting virtual inclusion. By focusing on safety, convenience, and customer experience, Mastercard remains a trusted partner for every individual and organization throughout Canada. Its innovation-driven approach has installed it as a pacesetter within the economic offerings agency worldwide.
Job Overview:
A Manager of Product Marketing is chargeable for growing and executing bypass-to-marketplace strategies for merchandise, ensuring alignment between product improvement, profits, and client success teams. They behavior market research to perceive patron dreams, define product positioning, and create compelling messaging that resonates with purpose audiences. This feature also includes taking elements on pricing techniques, coping with product launches, and tracking product universal overall performance. A key part of the position is using product adoption, retention, and everyday commercial enterprise increase using using translating market insights into actionable advertising and marketing duties. Strong management and communique talents are critical.
Qualifications and Skills for a Manager of Product Marketing:
Educational Background:
- Bachelor’s diploma in Marketing, Business Administration, Communications, or an associated area. A Master’s degree or MBA is regularly preferred.
- Relevant certifications in advertising and marketing, virtual marketing and advertising, or product management (e.g., Google Analytics, HubSpot, Pragmatic Marketing) can be useful.
Professional Experience:
- A minimum of five years of enjoy in product advertising, with a track report of successful product launches, pass-to-marketplace strategies, and driving product adoption.
- Experience running in cross-realistic groups, in particular with income, product development, and purchaser success groups, to ensure alignment at some stage in the corporation.
- Demonstrated potential to manipulate multiple product traces or tasks concurrently, with a focal point on riding enterprise boom.
Key Skills:
Market Research & Analysis:
- Ability to analyze marketplace dispositions, customer conduct, and competitive landscapes to create actionable insights and product strategies.
- Expertise in the usage of gear like Google Analytics, SEMrush, or customer surveys to build up information and make knowledgeable decisions.
Product Positioning & Messaging:
- Skilled in crafting clear, compelling product positioning and messaging that resonates with purpose audiences, primarily based mostly on the deep expertise of consumer needs and ache elements.
- Ability to distinguish merchandise in a competitive marketplace and communicate their precise fee propositions.
Go-to-Market Strategy:
- Experience developing and executing move-to-market strategies, consisting of product launches, profits enablement, and customer adoption plans.
- Ability to align marketing efforts with income and commercial enterprise goals to maximize product effect.
Collaboration & Leadership:
- Proven revel in jogging efficaciously in move-practical groups and leading tasks related to product, income, and advertising businesses.
- Strong conversation and leadership talents to inspire and manual groups on the path of shared goals.
Analytical & Data-Driven:
- The strong analytical mindset to assess advertising marketing campaign ordinary overall performance, product achievement, and customer remarks, making facts-pushed changes to techniques.
- Proficiency with CRM and advertising and advertising automation equipment like Salesforce, HubSpot, or Marketo.
Creative Thinking & Problem-Solving:
- Innovative in technique, with the capability to create glowing thoughts for advertising and marketing campaigns, content material fabric, and strategies that differentiate the product inside the marketplace.
Customer-Centric Mindset:
- A sturdy focus on information patron dreams, making sure product offerings are aligned with those goals, and improving client reports.
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