- Job Description
- Role: Associate – Content Marketing
- Location: Bengaluru
- Company: Myntra
- Qualifications: Any Graduate or Postgraduate
- Experience: 0 – 2 Years
- Employment Type: Full Time
Associate – content Marketing Key Responsibilities:
- Marketing Strategy: You will implement marketing strategies aimed toward using emblem cognizance, attention, and new consumer acquisition. This involves studying market traits, consumer insights, and competitor sports to pick out growth opportunities that align with FWD’s goals.
- Campaign Management: Your role consists of overseeing the planning and execution of advertising campaigns throughout diverse channels, ensuring that these campaigns are optimized for maximum effect. You’ll collaborate with innovative teams to increase messaging and visuals which can be compelling and steady with FWD’s brand identification.
- Cross-Functional Collaboration: Collaboration is key in this function. You’ll work intently with distinctive groups inside Myntra to ensure that all advertising efforts are aligned and effective. This consists of running with outside organizations and partners to execute various advertising and marketing projects.
- Digital Marketing: In the digital area, you may manipulate all virtual advertising initiatives, including reach and frequency (R&F), social media, and influencer advertising and marketing. Staying updated on digital marketing tendencies may be crucial to leveraging new possibilities for brand publicity.
- Content Development: You may be answerable for overseeing the creation of all advertising collaterals, content, and promotional materials, ensuring they adhere to brand pointers and resonate with the audience.
- Campus and Community Engagement: You’ll execute offline activities geared toward constructing engaged communities of brand enthusiasts, customers, and creators. This consists of making plans and executing strategies for the boom of Myntra’s campus and student packages.
- Analytics and Reporting: Utilizing analytics equipment, you’ll measure the marketing campaign’s overall performance, examine information, and provide insights for continuous development. Regular reporting on advertising and marketing KPIs to key stakeholders could be a vital thing of this position.
- Budget Management: Effective price range management can be essential to make certain fee-powerful allocation of resources and media spend. You will tune charges, analyze variances, and regulate strategies to meet budgetary dreams.
- Team Management: As a leader, you’ll mentor and guide your crew, ensuring they’re aligned with the strategic goals. Effective delegation and fostering a collaborative painting environment are key aspects of this obligation.
Qualifications, Skills, Experience:
- A Bachelor’s diploma in Brand Marketing, Brand Communications, Digital Marketing, Business, or an associated subject is needed. A Master’s diploma is a plus.
- You have to have a verified music report of 6+ years in emblem management or associated marketing roles, with a robust know-how of market tendencies and client behavior.
- Excellent undertaking control and organizational talents are important, on the side of an innovative mindset for developing progressive advertising techniques.
- Exceptional conversation and interpersonal competencies are required to efficaciously collaborate with cross-practical groups and external companions.
Preferred Skills:
- Proficiency in marketing software and gear.
- Familiarity with today’s digital advertising tendencies and strategies.
- Strong analytical competencies to interpret complicated facts and provide actionable insights.
About Myntra:
Myntra is India’s main style and lifestyle destination, offering a vast series of national and international brands along with in-residence brands. With a strong online presence and recognition for delivering the ultra-modern style, Myntra maintains set tendencies within the Indian e-trade space.
This function offers an interesting opportunity to make contributions to the boom of a main brand even while working in a fast-paced, innovative environment. If you’re obsessed with advertising and marketing and eager to make a substantial effect, this role is for you. Apply these days and be a part of Myntra’s journey in shaping the future of favor retail in India.
Benefits:
1. Health and Wellness Benefits:
- Medical Insurance: Comprehensive medical insurance coverage for employees and often their families.
- Wellness Programs: Access to fitness and well-being applications, which include intellectual fitness help, fitness instructions, and health club memberships.
2. Work-Life Balance:
- Flexible Work Hours: Options for flexible working hours to hold a wholesome work-existence stability.
- Paid Time Off: Generous paid leave, together with vacation days, ill leave, and public holidays.
- Work from Home/Remote Work: Depending on the function and business enterprise coverage, there can be options for remote work or hybrid running fashions.
3. Learning and Development:
- Professional Development: Opportunities for non-stop gaining knowledge, together with workshops, online publications, and meetings.
- Career Growth: Potential for career development within Myntra, supported through mentorship applications and inner promotions.
4. Employee Discounts:
- Myntra Discounts: Employees frequently receive reductions on Myntra merchandise, which may be a full-size perk given the variety of styles and way of life products available.
- Partner Discounts: Discounts on services and products from Myntra’s accomplice agencies and types.
5. Financial Benefits:
- Performance Bonuses: Potential for performance-based bonuses.
- Retirement Plans: Contributions to provident fund and other retirement benefits.
6. Parental Benefits:
Parental Leave: Maternity, paternity, and adoption go away rules to help new mother and father.
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