09/04/2024
By Ella Thomas
225
Blog, Jobs

Product Marketer Job at IBM| 3 yrs Exp| Apply

Job Title: Product Marketer

Salary: Rs 7,75,000 per year

Location: Bengaluru, Karnataka

Company: IBM

Qualifications: Bachelor’s

Experience: 3 years

Table of Contents

ABOUT IBM

Product Marketer in IBM

IBM (International Business Machines Corporation) is a worldwide era and consulting business corporation based totally in Armonk, New York. Founded in 1911, IBM has been a pioneer in the improvement of computing technology and answers. The company’s massive portfolio spans hardware, software programs, and offerings, with a robust emphasis on artificial intelligence, cloud computing, and quantum computing. IBM is thought for its upgrades in mainframe pc structures, organization software programs, and facts analytics. It additionally offers consulting and era offerings to organizations and governments worldwide, supporting them harness the strength of technology for virtual transformation. With rich information from studies and improvement, IBM keepshapingpe the destiny of technology through its advancements in regions like AI, blockchain, and cybersecurity. The company’s assignment is to guide the arrival, improvement, and production of the enterprise’s maximum superior statistics technology.

Job Overview

Role Summary: As a Product Marketer at [Company Name], you may be the force behind the skip-to-marketplace method and positioning of our merchandise. Your primary responsibilities will include experiencing marketplace dreams, developing compelling product messaging, and executing strategic marketing obligations that power call for and boom. You will work carefully with product management, income, and advertising corporations to make certifications and maximize the impact of our product launches and promotions.

About Us: At [Company Name], we’re dedicated to innovating and turning in brilliant merchandise that models the way human beings live and artwork. We satisfaction with our dynamic subculture and collaborative surroundings in which each group member performs a crucial role in the usage of our success. We are currently searching for a professional and strategic Product Marketer to sign up for our crew and help us accumulate our ambitious desires.

Key Responsibilities for a Product Marketer:

Product Marketer in IBM

Market Research and Analysis:

Conduct thorough marketplace studies to become aware of patron desires, company developments, and aggressive panorama.
Analyze facts and insights to inform product positioning and messaging.

Product Positioning and Messaging:

Develop smooth, compelling product positioning and messaging that resonates with aim audiences and differentiates our products from the m opposition.
Create and keep product collateral, which includes product datasheets, presentations, and profits gear.

Go-to-Market Strategy:

Collaborate with move-functional groups to increase and execute move-to-marketplace techniques for emblem spanking new product launches and feature updates.
Define intention segments, key rate propositions, and advertising and marketing approaches.

Campaign Development and Execution:

Design and put in force incorporated advertising campaigns to pressure product consciousness, engagement, and call for.
Work with virtual advertising, content material, and creative agencies to increase and execute promotional materials.

Sales Enablement:

Equip earnings agencies with the important equipment, education, and belongings to efficaciously promote our products.( Product Marketer)
Develop and deliver product training classes, webinars, and profits displays.

Performance Tracking and Optimization:

Monitor and study the overall overall performance of advertising and marketing and marketing tasks and campaigns.
Use records-pushed insights to optimize strategies and enhance ROI.

Customer and Stakeholder Engagement:

Build robust relationships with clients, companions, and business enterprise influencers.
Gather comments and insights to always refine product services and advertising and marketing techniques.

Qualifications for a Product Marketer:

Bachelor’s diploma in Marketing, Business, or a related field (MBA is a plus).
Prov toen enjoy (3-5 years) in product marketing, preferably in [industry or relevant sector].
Strong know-how of advertising ideas, product lifecycle, and pass-to-market techniques.
Excellent written and verbal verbal exchange talents with the potential to craft persuasive messages and displays.
Proficiency in marketplace research equipment and data evaluation.
Demonstrated capacity to paint bypass-functionally and manipulate multiple tasks concurrently.( Product Marketer)
Creative logician with robust hassle-fixing competencies and attention to element.

Why Join Us?

Be part of an advance-wondering organization dedicated to innovation and excellence.
Work in collaborative and inclusive surroundings where your ideas and contributions are borne in mind.
Enjoy competitive reimbursement and blessings programs.

If you’re passionate about product advertising and eager to make a tremendous impact, we would like to hear from you. Apply these days and help us form the future of [Company Name]!

Application Instructions:

Please put up your resume and a cover letter detailing your relevant enjoy and why you’re a splendid suit for this function to [application email/website].