Job Role: Salesforce Pardot Professional
Salary: ₹8,63,333
Location: Gurugram
Company: Tata Consultancy Services (TCS)
Qualifications: B.Tech/B.E
Experience: 4 – 9 years
ABOUT TATA CONSULTANCY SERVICES (TCS)
Tata Consultancy Services (TCS) is a worldwide leader in IT offerings, consulting, and enterprise solutions, installation in Mumbai, India. Founded in 1968 as a part of the Tata Group, TCS has grown to turn out to be one of the maximum vital IT offerings organizations in the world. With a presence in over forty-six worldwide places, TCS provides first-rate sort of offerings together with software program application improvement, structures integration, consulting, and IT infrastructure control.
The agency is a concept for its determination to innovate and virtual transformation, leveraging superior technology together with AI, cloud computing, and blockchain to help customers navigate their digital trips. TCS moreover emphasizes sustainability and organizational social obligation, carrying out several initiatives to useful aid groups and the surroundings.
With employees of over 500,000 employees, TCS is diagnosed for its strong way of life, worker engagement, and non-forestall studying opportunities. Its determination to excellence has earned numerous accolades, which include being continuously ranked as one of the pinnacle employers globally.
Job Description
We are in search of a Salesforce Pardot Professional to enhance our advertising automation efforts. The first-class candidate will manipulate and optimize Pardot campaigns, create targeted e-mail advertising and marketing techniques, and analyze basic performance metrics to power engagement. Responsibilities include lead scoring, nurturing workflows, and retaining records integrity. Strong know-how of Salesforce integration is important. The candidate must own high-quality verbal exchange capabilities and the ability to collaborate with pass-beneficial groups. A proactive mindset and a passion for advertising and the advertising era will contribute to our success. Experience with B2B advertising is a plus.
Qualifications and Skills for Salesforce Pardot Professional:
Educational Background:
- Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related discipline.
- Relevant certifications, consisting of Salesforce Certified Pardot Specialist or Salesforce Certified Administrator, are particularly preferred.
Experience:
- 2-five years of revel in marketing automation, in particular with Salesforce Pardot.
- Proven track report of coping with successful Pardot campaigns and lead technology duties.
- Experience in B2B advertising environments is a good sized benefit.
Technical Skills:
- Strong proficiency in Salesforce CRM and its integration with Pardot.
- Ability to configure and manipulate Pardot belongings, which include landing pages, bureaucracy, and e-mail templates. ( Salesforce Pardot Professional)
- Familiarity with HTML/CSS for email layout and customization is a plus.
- Experience in putting in place lead scoring and grading fashions to optimize lead first rate.
Analytical Skills:
- Strong analytical capabilities to interpret information and offer actionable insights.
- Proficient in the use of analytics tools for music advertising campaign common performance and ROI.
- Experience with A/B trying out methodologies to refine marketing and advertising and marketing strategies.
Project Management:
- Excellent mission control abilties, with the ability to deal with more than one campaign concurrently.
- Ability to paint independently in addition to collaboratively in a group environment.
- Strong organizational talents and hobby to element.
Communication Skills:
- Exceptional written and verbal communique competencies to bring advertising and marketing messages successfully.
- Ability to collaborate with income, marketing advertising and marketing, and specific departments to align desires and strategies. ( Salesforce Pardot Professional)
- Experience in growing training materials and venture workshops for team contributors.
Customer-Centric Mindset:
- Understanding of customer trips and a way to create targeted messaging that resonates with super segments.
- Ability to increase and put into effect client engagement techniques that enhance consumer enjoyment.
Adaptability and Continuous Learning:
- Willingness to stay up to date on the current traits in advertising and marketing and advertising technology and Pardot capabilities.
- A proactive method to hassle-fixing and a willingness to adapt techniques based on feedback and basic performance metrics.
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