- Job Title: Senior Manager – Content & Copy
- Location: Bangalore, India
- Company: Myntra
- Qualification: Any Graduate, Any Postgraduate
- Experience: 3 – 6 Years
- Employment Type: Full Time, Permanent
About Myntra:
Myntra is India’s major vacation spot for style and manner of life merchandise. With a sturdy presence within the e-exchange area, we delight ourselves in presenting a large range of clothing, add-ons, and way-of-existence items from each home and global manufacturer. Our dedication is to supply contemporary traits and maximum incredible products to our customers. We thrive on innovation, patron delight, and creating a continuing shopping for enjoyment.
Role Overview:
We are seeking out a surprisingly inspired and skilled Senior Manager – Content & Copy to join our dynamic advertising group. The best candidate may be a strategic logician with an ardor for storytelling, deep expertise in the fashion industry, and a set-up song file of riding engagement through compelling content material. This position is essential in enhancing Myntra’s logo voice and making sure consistency across all conversation channels.
Key Responsibilities of Senior Manager – Content & Copy in Myntra:
1. Content Strategy Development:
- Develop and enforce a complete content material cloth method that aligns with Myntra’s emblem imaginative and prescient, commercial enterprise goals, and advertising desires.
- Identify key issues, stories, and dispositions in the style industry to create attractive and relevant content.
2. Team Leadership and Management:
- Lead, mentor, and manipulate a group of content creators, copywriters, and editors.
- Foster an innovative and collaborative environment, encouraging cutting-edge thoughts and professional growth.
3. Content Creation and Oversight:
- Oversee the advent of first-rate content for numerous systems, such as net website, app, social media, email advertising, and marketing campaigns.
- Ensure all content fabric is on-emblem, consistent in fashion, quality, and tone of voice, and optimized for search engine optimization.
4. Editorial Calendar Management:
- Develop and control a piece of writing calendar to make sure well-timed delivery of content cloth.
- Coordinate with circulate-practical groups (e.g., layout, product, advertising, and marketing) to align content material initiatives with broader marketing campaigns.
5. Performance Analysis and Reporting:
- Monitor and examine content fabric overall overall performance with the use of key metrics and analytics equipment.
- Provide regular reports and insights to senior control, making information-pushed guidelines for non-prevent development.
6. Stakeholder Collaboration:
- Work intently with internal stakeholders, consisting of the advertising and marketing and advertising, layout, product, and vending companies, to ensure cohesive and effective content material and cloth techniques.
- Liaise with outside partners, corporations, and influencers to extend content fabric reach and effect.
7. Brand Voice and Consistency:
- Define and keep Myntra’s logo voice throughout all touchpoints.
- Ensure consistency in messaging and tone at some point of all content material material, retaining the logo’s integrity and improving its identification.
Qualifications and Experience:
- Bachelor’s degree in Marketing, Communications, Journalism, or an associated discipline. A Master’s diploma is desired.
- Minimum of eight-10 years of experience in content material cloth creation, copywriting, or editorial roles, with at least three years in a managerial role.
- Proven revel in inside the fashion or way of existence enterprise within reason perfect.
- Strong portfolio showcasing several content material fabric and copywriting samples.
- Excellent written and verbal communication skills, with an eager eye for elements.
- Proficiency in content management systems (CMS) and acquainted with search engine optimization tremendous practices.
- Ability to think creatively and strategically, with robust hassle-fixing skills.
- Demonstrated ability to persuade and encourage a crew, handling a couple of responsibilities and closing dates.
Key Competencies:
- Leadership: Ability to inspire and lead a various group, fostering a lifestyle of creativity and collaboration.
- Strategic Thinking: Strong ability to develop and execute content techniques that align with enterprise targets.
- Creativity: Innovative and creative approach to content introduction and storytelling.
- Communication: Excellent communique abilities, both written and verbal, with the capability to articulate mind actually and persuasively.
- Analytical Skills: Proficient in reading content material overall performance and making facts-driven selections.
- Attention to Detail: Meticulous interest in element, making sure of accuracy and consistency in all content.
Why Join Myntra?
Innovative Culture: Be a part of a dynamic and progressive organization that values creativity and ahead-thinking.
Career Growth: Opportunities for expert development and career development.
Collaborative Environment: Work in a collaborative and supportive group environment.
Impactful Work: Contribute to shaping the brand voice of India’s principal style e-commerce platform.
If you are a strategic content material leader with a passion for style and a knack for storytelling, we would like to pay attention to you. Apply now to enroll inside the Myntra crew and assist us create content that inspires and engages our clients.
How to Apply:
Please submit your resume, cover letter, and a portfolio of your work to the email address with the difficulty line “Application for Senior Manager – Content & Copy.”
Myntra is a same-opportunity employer. We have a great time variety and are dedicated to growing inclusive surroundings for all employees.
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