Job Title: Marketing Advisor
Salary: $84,413 per year or $43.29 per hour.
Company: Suncor Energy
Location: Oakville, ON
Qualifications: Graduate
Experience: 2-3 years
ABOUT SUNCOR ENERGY
Suncor Energy, established in Calgary, Canada, is a main incorporated electricity organization. With operations spanning oil sands improvement and upgrading, offshore oil and gas manufacturing, petroleum refining, and retail, Suncor plays a crucial position in Canada’s power region. The employer’s oil sands operations in Alberta are among the most important in the global, utilizing revolutionary technology for sustainable useful resource improvement. Suncor additionally operates refineries in Alberta, Ontario, and Quebec, producing several petroleum merchandise advertised below the Petro-Canada brand.
Beyond Canada, Suncor has offshore property inside the North Sea and holds interests in renewable strength tasks. Committed to sustainability, Suncor specializes in decreasing greenhouse gas emissions, improving power efficiency, and supporting nearby communities through diverse social obligation tasks. As a key participant in Canada’s power landscape, Suncor keeps conforming and innovating, striving for accountable energy development at the same time as assembly global power demands.
Job Overview
As a Marketing Advisor, your function entails providing strategic guidance and expertise to businesses on selling their services or products efficaciously. You’ll examine marketplace tendencies, customer behavior, and aggressive landscapes to broaden tailored advertising plans. Collaboration with cross-useful teams is crucial to execute campaigns that resonate with target audiences and pressure commercial enterprises to increase. Your insights into virtual advertising, branding, and market segmentation will assist form strategies that maximize ROI and enhance logo visibility. Strong conversation abilities and a de knowledge of analytics are critical for evaluating marketing campaign performance and adjusting techniques.
Role and Responsibilities of a Marketing Advisor:
- Strategic Planning: Develop complete advertising and marketing techniques primarily based on marketplace analysis, purchaser insights, and aggressive intelligence. Collaborate carefully with senior management to align advertising efforts with standard business goals.
- Market Research: Conduct thorough studies to understand market developments, customer choices, and competitor sports. Use statistics-driven insights to become aware of opportunities and challenges, guiding advertising decisions.
- Campaign Development: Lead the conceptualization, making plans, and execution of advertising campaigns throughout numerous channels (virtual, print, occasions, and so forth.). Ensure campaigns are targeted, impactful, and resonate with the target audience.
- Brand Management: Maintain and beautify emblem identity via constant messaging, visible elements, and logo recommendations. Monitor brand belief and implement strategies to reinforce emblem equity.
- Digital Marketing: Oversee virtual advertising and marketing efforts which include SEO, SEM, social media, e-mail marketing, and content material advertising. Leverage digital systems to beautify emblem visibility, have interaction audiences, and force conversions.
- Cross-practical Collaboration: Work carefully with move-practical teams (income, product development, PR, and so forth.) to ensure marketing techniques help standard enterprise objectives and product/carrier launches.
- Analytics and Reporting: Utilize advertising analytics equipment to music campaign performance, analyze metrics, and derive actionable insights. Prepare regular reports and presentations for stakeholders, highlighting key findings and recommendations.
- Budget Management: Develop and manipulate advertising budgets correctly, making sure sources are allotted optimally across diverse advertising activities.
- Client and Stakeholder Relations: Serve as a key factor of contact for customers, partners, and stakeholders regarding advertising projects. Build robust relationships and speak marketing techniques and outcomes efficiently.
- Trend Monitoring and Adaptation: Stay up to date on industry tendencies, technological advancements, and exceptional practices in advertising. Proactively adapt strategies to capitalize on rising opportunities or mitigate capability dangers.
Qualifications for a Marketing Advisor:
To excel in this role, candidates normally possess the following qualifications and talents:
- Education: A bachelor’s diploma in Marketing, Business Administration, Communications, or a related subject is typically required. Advanced tiers or certifications (e.g., MBA, CIM) may be fine.
- Experience: Proven revel in (usually 5+ years) in advertising, with a focal point on strategic planning, campaign management, and virtual marketing. Experience in a similar advisory or consultancy function is often favored.
- Industry Knowledge: Deep know-how of market dynamics, purchaser behavior, and enterprise traits applicable to the employer’s region. Experience in B2B or B2C advertising can be required depending on the corporation’s awareness.
- Strategic Thinking: Strong analytical and strategic planning capabilities to expand and execute powerful advertising strategies. Ability to think creatively and innovatively even as keeping a results-pushed method.
- Digital Proficiency: Proficiency in digital advertising platforms and gear, which include search engine optimization/SEM, social media management, electronic mail advertising software programs, and analytics equipment (e.g., Google Analytics, HubSpot).
- Communication Skills: Excellent verbal and written communication capabilities, with the capacity to articulate complex thoughts definitely and persuasively. Strong presentation talents for delivering proposals, reports, and displays to stakeholders.
- Leadership and Collaboration: Proven capability to lead cross-useful groups and collaborate efficaciously with colleagues in any respect tiers of the corporation. Experience in handling external groups or providers is beneficial.
- Problem-fixing Skills: Capacity to perceive problems, analyze statistics, and expand solutions to deal with challenges successfully. Ability to make selections under pressure and prioritize obligations based totally on enterprise desires.
- Adaptability and Initiative: Flexibility to conform to changing priorities and marketplace conditions. Proactive technique to seeking possibilities for development and using innovation in advertising techniques.
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