- Job Title: Content Marketing Manager
- Location: Bengaluru, Karnataka
- Company: Salesforce
- Qualification: Bachelor’s degree,B.Sc
- Experience: 5-8 Years
- Employment Type: Full Time
About Salesforce:
Salesforce, the worldwide chief in Customer Relationship Management (CRM), empowers companies to hook up with their customers in a whole new manner. Our platform is reworking groups, supporting them thrive in the digital age via imparting extremely good answers that pressure fulfillment. We are dedicated to innovation, patron achievement, and community engagement. Join us in our challenge to deliver the arena’s most relied on purchaser enjoy platform.
Position Overview: Content Marketing Manager
We are searching out a dynamic and revolutionary Content Marketing Manager to join our team. In this feature, you’ll be responsible for developing and executing content material techniques that pressure engagement, construct logo popularity, and generate leads. You will work cautiously with pass-practical groups to create compelling content material material that resonates with our audience and supports our business enterprise dreams.
Key Responsibilities:
1.Content Strategy Development:
- Develop and placed into effect a comprehensive content material cloth marketing technique aligned with enterprise dreams.
- Identify target market segments and tailor content material cloth to meet their wishes and options.
- Stay up to date on employer tendencies and aggressive panorama to tell content fabric making plans.
2.Content Creation and Management:
- Produce terrific content material, along with blog posts, white paper, case studies, eBooks, infographics, motion pictures, and social media posts.
- Collaborate with inner stakeholders and problem be counted professionals to acquire insights and ensure content accuracy.
- Manage the content calendar to make sure well timed transport of content across severa channels.
3.Search engine optimization and Content Optimization:
- Implement search engine optimization fantastic practices to decorate content visibility and search ratings.
- Conduct key-word research and contain relevant key phrases into content material.
- Optimize existing content to beautify performance and accumulate higher engagement metrics.
4.Content Distribution and Promotion:
- Develop and execute content cloth distribution plans to maximize gain and impact.
- Utilize electronic mail marketing and advertising, social media, and specific digital channels to sell content material.
- Collaborate with the paid media organization to extend content thru paid campaigns.
5.Performance Tracking and Reporting:
- Monitor content fabric average performance using analytics tools and tune key metrics such as visitors, engagement, and conversions.
- Generate normal critiques and provide insights to tell destiny content cloth strategies.
- Continuously refine and optimize content material based on statistics-pushed insights.
6.Collaboration and Stakeholder Management:
- Work carefully with advertising and advertising, profits, product, and purchaser fulfillment groups to make sure content aligns with overall commercial enterprise objectives.
- Foster sturdy relationships with inner and outside stakeholders, together with organizations and freelancers.
- Serve as a emblem ambassador, making sure all content material material adheres to Salesforce’s tone of voice and fashion suggestions.
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related area.
- 3+ years of revel in in content advertising and advertising and marketing, preferably inside the technology or SaaS company.
- Proven music record of growing and executing a success content marketing and marketing strategies.
- Exceptional writing, editing, and storytelling abilities.
- Strong understanding of SEO top notch practices and content fabric optimization strategies.
- Proficiency in using content control structures (CMS) and marketing automation device.
- Experience with analytics equipment which includes Google Analytics and social media insights.
- Creative truth seeker with a passion for staying beforehand of industry developments and rising era.
- Excellent venture management and organizational capabilities with the potential to govern a couple of obligations concurrently.
- Strong interpersonal capabilities and the capacity to collaborate efficiently with move-useful groups.
Why Join Salesforce:
- Innovative Culture: Be part of a ahead-wondering organization that encourages innovation and values creativity.
- Career Growth: Opportunities for professional development and profession development.
- Inclusive Environment: Work in a numerous and inclusive environment in which all people is official and valued.
- Community Impact: Participate in our determination to giving once more thru our 1-1-1 model, dedicating 1% of our time, fairness, and product to improve groups round the arena.
- Comprehensive Benefits: Enjoy a competitive sales, health advantages, and health applications that manual a wholesome work-existence stability.
How to Apply:
If you are captivated with content material marketing and advertising and eager to make a large effect at Salesforce, we would love to pay attention from you. Please positioned up your resume, cowl letter, and a portfolio of your paintings to [Application Email/Link].
Salesforce is an Equal Opportunity Employer. We have a good time variety and are devoted to growing an inclusive environment for all employees.
Join us at Salesforce and assist form the destiny of client fulfillment via innovative content material cloth advertising strategies.
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