- Job Title: Email Campaign Specialist
- Company: EY (Ernst & Young)
- Location: Bengaluru, Karnataka
- Qualification: Any Graduate
- Experience: 3-8 Years
- Employment Type: Full Time
About EY:
At EY, we are committed to building a better walking worldwide. The insights and incredible services we supply help assemble consider and self-guarantee inside the capital markets and in economies across the world. We develop terrific leaders who employer to deliver on our ensures to all of our stakeholders. In doing so, we play a critical feature in building a higher-running international for our humans, for our clients, and for our groups.
Position Overview: Email Campaign Specialist
EY is searching for a dynamic and professional Email Campaign Specialist to join our advertising institution. The Email Campaign Specialist may be accountable for the improvement and execution of e-mail advertising and marketing and marketing campaigns designed to electricity engagement and supply high-quality leads. This function calls for a combination of strategic questioning, creativity, and technical statistics to enhance our e-mail advertising marketing and advertising efforts and contribute to the overall success of our digital advertising tasks.
Key Responsibilities:
1.Campaign Development and Management:
- Design, assemble, and execute powerful e-mail marketing campaigns from idea to transport.
- Collaborate with inner corporations to outline advertising and marketing campaign desires, intention audiences, and key messages.
- Ensure all email campaigns are aligned with emblem pointers and corporation recommendations.
2.Content Creation and Optimization:
- Develop compelling and customized e-mail content fabric, at the facet of challenge strains, frame duplicate, and get in touch with-to-motion statements.
- Implement A/B attempting out strategies to optimize e-mail performance and enhance open charges, click-on-through charges, and conversion fees.
- Work intently with the layout enterprise to create visually attractive e-mail templates.
3.List Management and Segmentation:
- Manage and segment e-mail lists to make certain accurate targeting and improve the relevancy of electronic mail communications.
- Maintain and update subscriber databases to ensure information integrity and compliance with privacy guidelines.
4.Performance Tracking and Reporting:
- Monitor and study e-mail marketing campaign overall performance metrics to the degree of effectiveness and discover regions for development.
- Generate normal reviews on marketing campaign consequences, offering insights and tips for future campaigns.
- Use analytics to refine targeted strategies and beautify ROI.
5.Compliance and Best Practices:
- Ensure all electronic mail advertising activities observe organization guidelines, together with GDPR and CAN-SPAM.
- Stay up to date with the fashionable inclinations and excellent practices in e-mail marketing to maintain a competitive place.
- Conduct regular audits to ensure email deliverability and listing hygiene.
6.Collaboration and Communication:
- Work closely with cross-sensible groups, which incorporate advertising and advertising, profits, and IT, to ensure cohesive advertising and marketing and advertising marketing campaign execution.
- Communicate efficiently with stakeholders to offer marketing campaign updates, insights, and overall performance metrics.
- Foster a collaborative environment to decorate the overall effectiveness of marketing and advertising strategies.
Requirements:
- Bachelor’s diploma in Marketing, Communications, or an associated problem.
- 3-8 years of experience in e-mail marketing or a comparable function.
- Proficiency with e-mail advertising and marketing and advertising and advertising and marketing structures together with Mailchimp, HubSpot, or Marketo.
- Strong information on e-mail advertising splendid practices, collectively with segmentation, deliverability, and compliance.
- Experience with HTML and CSS for e-mail format and troubleshooting.
- Excellent writing and improving competencies, with an eager eye for elements.
- Analytical mindset with the capability to interpret information and derive actionable insights.
- Strong task manipulation competencies, with the capability to address a couple of campaigns concurrently.
- Excellent communication and interpersonal talents, with a collaborative method of work.
Preferred Skills:
- Experience in a B2B advertising and advertising environment.
- Familiarity with advertising and advertising and marketing automation systems and CRM structures.
- Knowledge of information privacy prison recommendations and guidelines.
- Creative questioning with the capability to generate present-day marketing campaign thoughts.
- Strong organizational abilities and interest to element.
Why Join EY:
- Career Development: EY gives outstanding opportunities for non-public and expert development, which includes getting proper access to schooling packages and mentorship.
- Innovative Environment: Be a part of a forward-wondering business enterprise that values innovation and encourages new thoughts.
- Collaborative Culture: Join a hard and fast-orientated way of life that values collaboration and mutually beneficial useful resources.
- Global Reach: Work with a numerous worldwide group, imparting opportunities for global networking and professional increase.
How to Apply:
If you’re a consequences-driven email advertising professional with a passion for developing impactful campaigns, we invite you to apply for this thrilling opportunity. Please publish your resume and a cowl letter outlining your applicable enjoy and why you are a first-rate wholesome for this role.
EY is an identical opportunity company, devoted to range and inclusion. We inspire packages from all certified people and will not forget all candidates without regard to race, color, religion, sex, sexual orientation, gender identification, national beginning, disability, or veteran recognition.
Join us at EY and help us construct a higher working world.
By incorporating the factors, the undertaking description gives an entire comparison of the characteristics, expectancies, and qualifications, at the same time as moreover promoting EY’s values and the advantages of becoming a member of the team.
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