Job Title : Marketing Category Manager
Salary : Rs 8.3 Lakhs to 45.0 Lakhs
Location : Bengaluru, Karnataka
Company : Google
Qualifications : Bachelor’s degree
Experience : 7 years of experience
ABOUT GOOGLE
Google LLC, based in 1998 by using Larry Page and Sergey Brin, is a multinational generation corporation established in Mountain View, California, USA. Initially targeted on seek engine era, Google has assorted into various sectors including online advertising and marketing technologies, cloud computing, software, and hardware products. It operates the sector’s most extensively used search engine, coping with over ninety% of worldwide seek queries. Google’s advertising platform, Google Ads, is a tremendous sales generator, in conjunction with its subsidiary YouTube, a leading platform for consumer-generated content and media streaming.
Beyond virtual offerings, Google has ventured into hardware with merchandise like Pixel smartphones and Google Home clever audio system. The business enterprise is also a prime player in cloud computing with Google Cloud, offering infrastructure, platform, and software as a service. Known for its innovative tradition and commitment to technological advancements, Google continues to shape the digital panorama through initiatives in artificial intelligence, independent automobiles (Waymo), and healthcare era (Verily). With a global body of workers and a robust company ethos emphasizing creativity and collaboration, Google stays at the leading edge of innovation and technological evolution.
Job Overview
As a Marketing Category Manager, your function involves overseeing the strategic path and execution of advertising and marketing initiatives inside unique product classes. You’ll analyze marketplace traits, client behavior, and competitor activities to increase powerful advertising techniques. Collaborating closely with product development, income, and creative groups, you’ll make sure alignment of advertising efforts with commercial enterprise objectives. Your duties include optimizing product positioning, handling promotional campaigns, and comparing marketing campaign overall performance to drive income and emblem recognition. Strong analytical talents, creativity, and a deep knowledge of purchaser choices are important for achievement on this position.
Qualifications and skills fo a Marketing Category Manager:
- Marketing Strategy Development: A deep information of advertising and marketing ideas and the potential to expand comprehensive techniques tailor-made to unique product categories is vital. This includes undertaking market research, identifying patron traits, and translating insights into actionable plans that power commercial enterprise targets.
- Analytical Skills: Proficiency in facts analysis is vital for assessing market dynamics, customer behavior, and campaign overall performance. Marketing Category Managers should be adept at the usage of analytics tools to derive insights and make facts-driven selections to optimize marketing techniques.(Marketing Category Manager)
- Product and Market Knowledge: In-intensity understanding of the products inside assigned classes and the competitive panorama is vital. This consists of expertise product functions, benefits, and positioning relative to competitors, in addition to staying up to date on industry tendencies and marketplace developments.
- Consumer Insights: The potential to understand purchaser choices, behaviors, and buying drivers through market research and information evaluation is critical. Marketing Category Managers use those insights to tailor advertising and marketing techniques and effectively speak product advantages to target audiences.
- Strategic Planning and Execution: Strong strategic making plans abilities are important to broaden lengthy-term and quick-term marketing plans that align with basic business goals. This entails setting clear objectives, defining strategies, allocating sources correctly, and tracking development to achieve favored effects.
- Cross-purposeful Collaboration: Collaboration with cross-practical teams which includes product development, income, and creative departments is important. Marketing Category Managers want great interpersonal and communique abilities to align advertising efforts with product launches, promotions, and sales projects.
- Campaign Management: Experience in managing advertising campaigns throughout various channels (digital, conventional, social media) is nice. This consists of overseeing marketing campaign ideation, implementation, and performance evaluation to optimize ROI and drive logo visibility.
- Budget Management: Proficiency in budgeting and financial management is crucial to allocate assets effectively and ensure marketing activities are cost-efficient while turning in favored results.
- Creativity and Innovation: The capacity to suppose creatively and innovate advertising and marketing techniques to distinguish products in aggressive markets is precious. Marketing Category Managers have to constantly explore new trends, technologies, and strategies to live beforehand of competitors.(Marketing Category Manager)
- Leadership and Management: Strong leadership qualities are vital for motivating and guiding teams to gain advertising objectives. This includes presenting clean route, fostering a collaborative surroundings, and mentoring crew contributors to beautify overall performance and expert boom.
- Ethical and Regulatory Compliance: Awareness of ethical marketing practices and adherence to regulatory requirements (which includes information privacy laws) are important to keep agree with and credibility with customers and stakeholders.
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