- Job Title: Web Analytics Lead
- Salary: Not Disclosed
- Location: 1 Concorde Gate, Toronto, ON
- Company: The Home Depot Canada
- Qualifications: Bachelor’s degree
- Experience: 3+ years
- Hybrid work
ABOUT HOME DEPOT
Home Depot Canada is a leading home development store, presenting a huge range of products and services to homeowners, renters, and specialists across the United States. As a part of The Home Depot Inc., which changed based in 1978 in the United States, Home Depot Canada has grown to become a relied-on destination for domestic development answers. With over 180 locations throughout Canada, the agency provides clients with the whole lot from building substances, tools, and hardware to gardening resources and décor. In addition to its tremendous product services,
Home Depot Canada is known for its professional recommendation, professional services, and commitment to sustainability. The organization supports the Canadian community via diverse charitable tasks, together with partnerships with neighborhood corporations and environmental packages. Home Depot Canada’s cognizance of customer support and innovation makes it a top desire for all home improvement desires.
Job Overview: Web Analytics Lead
The Web Analytics Lead is chargeable for using the approach, implementation, and optimization of net analytics projects to ensure effective tracking and analysis of internet site performance and personal conduct. This position involves leveraging information to decorate the consumer revel, improve virtual advertising efforts, and support business selection-making procedures. The Web Analytics Lead will work carefully with pass-functional groups, together with digital advertising, product, IT, and design, to ensure seamless integration of analytics gear and methodologies that align with enterprise objectives.
Key Responsibilities:
Web Analytics Strategy and Implementation:
- Develop and execute the internet analytics method to seize key performance indicators (KPIs) and music the effectiveness of virtual touchpoints.
- Lead the implementation of internet analytics equipment, inclusive of Google Analytics, Adobe Analytics, or other relevant platforms, making sure they are configured effectively to seize necessary statistics.
- Design and manipulate tagging and monitoring systems to monitor personal behavior, conversion paths, and placement performance.
- Continuously compare and refine analytics setup to optimize the accuracy and relevance of collected information.
Data Analysis and Reporting:
- Analyze internet information and generate actionable insights that support enterprise goals, such as user engagement, conversion fees, website online traffic, and consumer journey.
- Create regular reviews on net performance, offering insights to stakeholders to tell decision-making and improve internet site effectiveness.
- Monitor trends and patterns in personal behavior, recommending changes to content, layout, and functionality to pressure improved outcomes.
- Utilize A/B trying out, multivariate checking out, and different experimentation techniques to evaluate and improve website performance.
Collaboration and Communication:
- Work carefully with the virtual marketing, product, and UX/UI groups to make certain web analytics strategies align with commercial enterprise goals and advertising campaigns.
- Provide training and support to group individuals and stakeholders on best practices for net analytics, interpretation of information, and optimization techniques.
- Translate technical internet statistics into comprehensible enterprise insights for non-technical stakeholders.
Tool and Technology Management:
- Stay cutting-edge with the present-day tendencies and technologies in internet analytics, digital advertising, and eCommerce.
- Manage and optimize the mixing of numerous internet analytics tools with different advertising and consumer dating management (CRM) structures.
- Evaluate new equipment and software programs that could beautify web analytics capabilities, ensuring the agency stays aggressive in its virtual method.
Optimization and Continuous Improvement:
- Conduct in-depth analysis of client journey, identify friction points, and broaden techniques for enhancing user revel in and conversion costs.
- Collaborate with the layout and development teams to ensure a continuing flow of facts and insights that align with the site’s evolving features and user interface updates.
Skills & Qualifications:
- Bachelor’s diploma in Marketing, Data Analytics, or an associated field.
- Strong revel in web analytics platforms (Google Analytics, Adobe Analytics, etc.) and facts visualization equipment (Tableau, Power BI, and so forth.).
- In-intensity know-how of statistics series, tagging, and monitoring methodologies.
- Solid expertise in digital advertising, search engine optimization, CRO, and UX ideas.
- Proficiency in statistics evaluation, A/B checking out, and marketing campaign tracking.
- Strong conversation talents, with the ability to present complicated data to non-technical audiences.
- Strong trouble-solving and analytical wondering abilties.
Experience:
- At least five years of revel in internet analytics, virtual advertising, or a related discipline, with a tested song document of driving actionable insights and enhancing website performance.
Click Here to Apply Now
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