- Job Title: Director Product Marketing
- Salary: Not Disclosed
- Location: 250 Yonge St Suite 2400, Toronto, ON M5B 2L7
- Company: Mastercard
- Qualification: Bachelor’s diploma
- Experience: 10+ years of experience
- Job Type: Full-time
ABOUT MASTERCARD
Mastercard Canada is a main economic offerings organization, providing innovative payment answers that permit consumers, companies, and governments to make steady and efficient transactions. As a part of Mastercard Inc., a worldwide leader in the bills industry, Mastercard Canada plays an important role in riding digital payment innovation, monetary inclusion, and financial growth. The organization gives a wide variety of products and services, which includes credit score, debit, and pay-as-you-go playing cards, in addition to fee technologies like contactless and mobile bills.
Mastercard Canada is devoted to growing a more secure, extra-inclusive virtual economic system through partnerships with banks, fintechs, and merchants. In addition to improving the consumer experience, Mastercard Canada actively supports sustainability and social obligation tasks aimed toward improving lives and communities. With a focal point on protection, innovation, and patron-centricity, Mastercard keeps shaping the future of bills in Canada and the past.
Job Overview:
The Director of Product Marketing leads the improvement and execution of advertising strategies to power the increase and fulfillment of an organization’s merchandise. This function involves collaborating with move-practical groups, consisting of product management, sales, and engineering, to define product positioning, messaging, and move-to-market plans. The Director also analyzes market developments, client insights, and aggressive landscapes to refine product strategies. Strong management, strategic wondering, and deep expertise in purchaser wishes and industry dynamics are key to the fulfillment of this position. Exceptional verbal exchange and assignment management capabilities are essential.
Qualifications and Skills for Director of Product Marketing:
- Education & Experience:
- Bachelor’s diploma in Marketing, Business Administration, or an associated subject (required). A Master’s degree or MBA is desired.
- 10+ years of experience in product advertising, with a validated tune file of fulfillment in driving product strategies, pass-to-marketplace execution, and market research.
- Strong experience working in a leadership or control ability, consisting of constructing and mentoring groups.
- Experience inside the applicable industry or vertical.g.G., tech, consumer goods, B2B SaaS) is desired.
- Demonstrated know-how in launching merchandise and riding product adoption through records-driven advertising and marketing techniques.
- Strategic Thinking:
- Ability to craft a compelling vision and long-term strategy for a product portfolio, aligning with business goals and patron desires.
- Skilled in marketplace segmentation and understanding customer personas to create tailor-made messaging and campaigns.
- Experience in main competitive evaluation and identifying market possibilities for brand-new product improvement or marketplace enlargement.
- Proficient in product lifecycle management, from ideation through launch and ongoing optimization.
3. Leadership & Team Management:
- Proven capacity to guide and inspire past-practical teams, along with product managers, income, and innovative groups.
- Exceptional talents in constructing excessive-appearing groups, setting clear desires, and fostering a way of life of collaboration.
- Experience in mentoring and growing talent, developing a crew culture of non-stop learning and development.
4. Analytical & Data-Driven:
- Strong skillability in facts analysis, with the capability to leverage metrics and KPIs to force decision-making and optimize product performance.
- Skilled in using analytics tools (e.g., Google Analytics, Salesforce, Tableau, and many others.) to reveal and record product and campaign performance.
- Understanding of consumer insights, marketplace research, and aggressive intelligence to tell product positioning and advertising procedures.
- Communication & Collaboration:
- Excellent verbal and written communique talents, with the capacity to articulate complex product principles to technical and non-technical audiences.
- A collaborative approach to work across departments, including sales, engineering, and patron achievement, to ensure a unified product marketing method.
- Strong presentation skills, cushty providing to senior leadership, stakeholders, and outside companions.
- Digital Marketing Expertise:
- Experience in digital advertising and marketing strategies, which include search engine marketing, SEM, content material advertising, and social media, to help product launches and ongoing marketing campaigns.
- Knowledge of advertising and marketing automation platforms and CRM gear to effectively manage campaigns and purchaser relationships.
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