- Role: Associate/Senior Associate Digital Marketing
- Location: Noida-hybrid
- Company: HCL tech
- Qualifications: Any Graduate
- Experience: 6 – 11 Years
- Employment: Full Time
Job Overview:
The role facilities around coping with and executing paid media campaigns, with a particular emphasis on LinkedIn and other B2B-targeted systems. As a B2B Paid Media Expert, the candidate can be chargeable for driving lead technology and revenue through meticulously planned and accomplished campaigns. The activity calls for deep information on the B2B advertising landscape, especially in the SaaS enterprise, and the capability to control campaigns throughout more than one channel, together with Google Search, LinkedIn, and YouTube.
Associate/Senior Associate Digital Marketing Key Responsibilities:
- Campaign Management: The core obligation entails independently dealing with stop-to-give-up paid media campaigns. This consists of putting in, running, and optimizing campaigns on systems that include LinkedIn and Terminus, with a focal point on shooting Return on Investment (RoI) metrics.
- Budget and Goal Management: The candidate may be accountable for aligning advertising programs and campaigns inside the allotted price range and making sure that the campaigns meet the set desires. This requires sturdy information on paid advertising basics and analytics to drive value-effective effects.
- Lead Generation: A widespread part of the role involves generating B2B leads through targeted LinkedIn campaigns. The candidate will need to identify and connect with key selection-makers in target industries, tailoring the campaigns to fulfill precise lead technology goals.
- Analytics and Reporting: Monitoring and analyzing key performance metrics to evaluate the effectiveness of the campaigns is important. The candidate might be predicted to put into effect A/B testing, optimize campaign performance, and offer regular reports to the management group. These reports ought to spotlight each of the successes and regions in which development is needed.
- Cross-Channel Marketing: Beyond LinkedIn, the function includes jogging integrated pass-channel marketing campaigns, leveraging systems like Google Search and YouTube. The ability to execute those campaigns globally, overlaying multiple geographies, is critical, in particular, while operating with globally positioned stakeholders.
- Keyword Optimization: Another key venture is acting keyword optimization and discovery to decorate the visibility and effectiveness of the campaigns. This includes non-stop research and adjustment to stay beforehand in a competitive marketplace.
- Stakeholder Engagement: Presenting and discussing campaign findings with stakeholders located across the globe is a crucial part of the activity. The candidate needs to power efficiency in campaigns by integrating remarks and making sure that worldwide advertising and marketing efforts are cohesive and powerful.
Qualifications and Skills Required:
The perfect candidate for this position must have 6-7+ years of experience in paid media, with an established tune file in LinkedIn and ABM advertising, particularly within the B2B area. Experience within a SaaS employer is notably ideal, as it would offer the candidate the enterprise-precise understanding needed to excel in this function.
Key competencies encompass:
- B2B Marketing: A deep understanding of B2B marketing strategies, in particular in lead generation and sales pipeline technology.
- LinkedIn Marketing: Expertise in developing and handling LinkedIn campaigns tailored for B2B audiences.
- SaaS Marketing: Experience in advertising SaaS products is a plus because it involves particular techniques and customer engagement processes.
- Account-Based Marketing (ABM): Proficiency in ABM campaigns, that are crucial for focusing on specific debts and driving effects.
- Analytical Skills: The potential to analyze campaign data, optimize performance, and document key metrics.
- Project Management: Strong undertaking management abilities are required to stabilize a couple of campaigns, meet deadlines, and paint with stakeholders.
Work Environment:
The function is primarily based in Noida and gives a hybrid work model, combining the benefits of both remote work and on-website online collaboration. This flexibility is in step with the modern painting surroundings that many IT offerings companies are adopting, especially in reaction to the ongoing modifications within the international place of business.
Company Overview:
HCL Tech is a nicely established call inside the IT offerings and consulting enterprise. With a wide portfolio that consists of AI and Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security, Hcl software, a department of Hcl tech, powers hundreds of thousands of apps across more than 20,000 companies worldwide. The agency’s cognizance of relentless product innovation drives its challenge to gain last purchaser fulfillment.
Headquartered in Bengaluru, Karnataka, India, Hcl tech has a reputation for supplying a very good work environment, job security, and various worker benefits. These encompass work-from-domestic options, medical insurance, activity training, shipping centers, gym admission, and more, making it an attractive organization within the IT quarter.
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